Bud Youle worked for the International Harvester Company at many levels starting as a zone Manager in Kansas all the way to the Worldwide Corporate Marketing group. He is known in IH circles as the "Farmall Marketeer". His presentation titled, Amazing Challenges, included a number of varied experiences from his storied career with both International Harvester and Case IH. Mr Youle was a frequent company representative and speaker at State Fairs across the Midwest, often working with various entertainers such as Jerry Clower. Mr. Youle's appearance was sponsored in part by the Harvester Heritage program, an International Harvester Collectors Club (IHCC) initiative.